News, Policy & Media

13Jul

Government launches new Brexit preparedness campaign

The Government has announced a major new campaign around information for businesses ahead of the end of the Transition Period on 31 December 2020. The campaign will be titled: ‘The UK’s new start: let’s get going’ and will clearly set out any actions needed to be taken by companies ahead of this date. It will be publicised on a range of communication channels such as TV, out of home advertising, radio, print, digital and there will also be webinars held to inform the public about the campaign. Included in the output will be a link to  a straightforward checker tool at gov.uk/transition, where necessary tasks to be completed are identified based on the type of business involved e.g. for those in the life sciences/diagnostics sector.

The campaign will target UK citizens intending to travel to Europe from 1 January 2021 and all importers to and exporters from the EU, alongside UK nationals living in the EU and EU, EEA or Swiss citizens living in the UK. Among the tasks that a company, for example in life sciences, may have to consider completing could be travel preparations such as mobile roaming, travel insurance. Or it could be related to importing/exporting goods from/to the EU, in which case an EU EORI number may need to be obtained or registering with the relevant Customs Authority.

The UK is definitely leaving the single market and customs union at the end of this year. Many tasks set out on the Government website checker tool will need completing, regardless of the outcome of current negotiations with the EU. Chancellor of the Duchy of Lancaster, Michael Gove said that ‘there are actions that businesses and citizens must take now to ensure we are ready to hit the ground running as a fully independent United Kingdom.’

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