BIVDA Press Releases

13Jul

BIVDA and Zinc Media Collaborate to Produce Content Series on the IVD Sector

BIVDA has partnered with Zinc Media to produce a series of documentary-format programs, focusing on the in vitro diagnostics sector, and showcasing powerful examples of the value that IVD’s bring to healthcare. 

 

The content series will look at IVD’s role in the current pandemic and how this manifests into preparedness for future pandemics, the importance of IVDs in tackling the antimicrobial resistance challenge, along with sustainability and how the industry plans to reduce plastics. The instalments will be showcasing the quality of the supply chain in manufacturing and more generally the value of IVDs in healthcare and the role in regaining the nation’s health after the COVID pandemic with the re-start of the NHS.

 

Zinc Media are a critically acclaimed, award winning, content creation business. They are specialists in factual storytelling and are regularly commissioned to produce content on behalf of the BBC, ITV, Channel 4 and Discovery.  

 

BIVDA are delighted to bring this opportunity to its members and Zinc Media are already engaged with working on similar projects with ABHI members in medical devices.

 

To discuss this exciting opportunity, and find out more about the investment required in more detail, please contact Adam Harrod, Director of Business Programming (adam.harrod@zincmedia.com) or David McDowell, Director of Partnerships (david.mcdowell@zincmedia.com).

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