BIVDA Press Releases

21Feb

BIVDA launches YouTube channel

BIVDA has launched a brand-new channel on YouTube. The channel, which went live on Thursday 24th January, will feature videos highlighting the importance of the IVD industry in the UK and the significant role diagnostics play in improving quality and outcomes in relation to patient care. New videos, interviews and much more will be uploaded regularly. 

At the launch, the channel featured a short video titled 'Brexit: The perspective of the IVD industry'. A brand new video on the channel highlights the important contribution of the IVD industry to the health and wealth of the UK now and well into the future.

Doris-Ann Williams, Chief Executive of BIVDA, said: “This is an exciting new initiative that will help us engage with a much wider audience and allow us to tell our story where people can find it. BIVDA on YouTube builds on the success of our other platforms, such as Twitter and LinkedIn, and organically follows the launch of our new website in 2018. The IVD industry is an incredibly innovative sector and has an important story to tell. Through a range of exciting videos planned for 2019, we hope to build awareness of in vitro diagnostics and the vital role our industry plays in overcoming health challenges”.

Follow us on our new YouTube channel by clicking here

On social media, you can follow us on Twitter and LinkedIn.

 

Media contact

Nunzia Florio

External Affairs Manager

nunzia@bivda.org.uk

Tel. 020 7647 9755

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