Blog

11Feb

WorldCancerDay 2014

February 4th marks the anniversary of WorldCancerDay. BIVDA marked this anniversary through a twitter campaign. You can see the storified version of our tweets here. 

 

WorldCancerDay works in a bid to raise awareness and general knowledge around cancer and dismiss misconceptions about the disease. This year the day focused on the topic ‘reducing the stigma and dispelling myths about cancer’. 

 

I was glad to see the topic arise as misconceptions do occur when matters of health are concerned.  But what are the myths about cancer? Well, the answer to this was outlined by the organisers through the themes: 

•      We don’t need to talk about cancer

•      There are no signs or symptoms of cancer

•      There’s nothing I can do about cancer

•      I don’t have the right to cancer care

 

These themes are something, which we can all respond to – and many people, companies and organisations took the day as a platform to raise issues important to them. This is helpful for everyone – as you gain insight from more than one perspective, and it may offer some comfort to the patient. 

 

Some of the BIVDA members joined the discussions, others from the Pharma and Biotech Industry were involved, as well as charities, authorities and individuals. This means, in my opinion, the campaign was a success.  

 

MedTech Europe released a blog on mobile care for cancer patients. Diagnostics were highlighted. Vital statistics were released, and many offered recommendations. 

 

A goldmine of information is available through Twitter and the hashtag #WorldCancerDay. These were not the only events, others held blood donor drives, art exhibitions, walks etc. For more information, including facts about the impact of cancer worldwide go to the website. 

 

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